A fundraising bear hunt is about to get underway in the West Midlands – lead by an unlikely Goldilocks.
The team from Transport fpr West Midlands (TfWM), part of the West Midlands Combined Authority (WMCA) will be tracking down the 100 decorative bears dotted around the region for the Big Sleuth, the art project raising money for Birmingham Children’s Hospital.
They aim to visit as many of the bears as they can in 12 hours using public transport to raise money for the hospital.
Leading them will be Swift smart card development manager Michael Wevill, who agreed to dress as Goldilocks as part of the bear theme.
He said: “At more than 6ft tall I’m not exactly your average Goldilocks but it’s a bit of fun and all in a good cause.
“It’s also a great way to showcase the region’s public transport network and its connectivity across the region.”
The team, who have all taken a day’s holiday for the challenge, on Tuesday August 1, will be carrying collection tins and encouraging people to donate via www.justgiving.com/NWMBearHunt or texting WMCA50 £2/£3/£5 or £10 to 70070.
Their progress can be followed on the Network West Midlands page on Facebook, or on Twitter at @networkwm using the hashtags #NWMBears and #TheBigSleuth
There is also a special edition Big Sleuth Pay As You Go Swift card which is available to the public to buy for £13.
It includes £10 credit, a £3 donation to Birmingham Children’s Hospital Charity and comes branded in The Big Sleuth colours. They are available from www.networkwm.com/swift